"When one self-publishes, it's a way of testing the project against the public. But, of course, one could argue that of all books. But it's very honest when it is self-financed and -published. There's more of a commercial transaction when someone else takes all that on."
– Sean O'Toole

Invited practitioners join Sean O'Toole for the official Photo book! Photo-book! Photobook marathon event, a two-day endurance exercise.